The Moral Compass Behind The Products You Buy

The Moral Compass Behind The Products You Buy

I scroll through media feeds on several social media platforms and I have started unfollowing A LOT of people lately because of an ugly trend I see. It bothered me enough to where I decided to use my small platform to rant about it. So I apologize in advance, but…<Begin Rant>.

I hate bullying in any format...no, that’s not strong enough…I despise bullies and bullying in any format. What does it mean to “bully” though? Here is the definition for you:

“Use of superior strength or influence to intimidate (someone), typically to force him or her to do what one wants. Synonyms: persecute, oppress, tyrannize, browbeat, harass, torment, intimidate, strong-arm, dominate.”

When most people think of the term bullying, the mind may lead to the vision of a larger kid picking on a smaller one on the playground. However, I think the invent of the internet and especially social media has expanded the playing field. Social media has become the new playground and present-day bullying has taken on a thinly-veiled disguise of representing your opinion by belittling and bullying those who differ or disagree. Gone are the days of open dialogue disagreements that may end with a friendly settlement of “we agree to disagree”. Today’s bullies use altered photos, videos, memes and the like, to make fun of someone with differing opinions. It’s not only individuals, there are companies doing it too.

I have no intention of calling out companies, but there are numerous ones taking part in what I see as bullying. They label or stereotype a different group and make content that is intended to make fun of, belittle, or marginalize their opinions. I especially hate seeing this from veteran-owned companies. As a military member, we put on the uniform and promise to support and defend EVERYONE…not the ones who look, act, and think like us. Why does that change when you take off the uniform? Perhaps marketing and pandering to a customer base is more important than setting the example of kindness, love, empathy, and caring. This is particularly unsettling in an age when the military is trying to change the atmosphere among our younger generation by deglamorizing alcohol and objectification of women. Again, I am not writing this to target any particular company, but I feel each consumer needs to understand the moral compass of the company they are purchasing products from. Here is what I can tell you about The Seabag Locker and Seaside Coffee Co:

  • We will never target another group and denigrate them to make ourselves look better or to pander to a customer base
  • We will never produce content that attacks political views, race, color, gender, age, sexuality, gender identity, nationality, or any other group
  • We will never objectify women
  • We will never produce lewd content
  • We will never glamorize the overindulgence of alcohol

If you feel that our opinion is wrong, that’s okay. You have the power as a consumer to support any company you would like. However, I won’t sit quietly in hopes that I do not scare off potential customers. And don’t get me wrong, I am VERY opinionated, but I don’t think that gives me the right to attack others for theirs!

We offer amazing coffees, at affordable prices, and fast shipping…and we do it while keeping our moral compass pointed in the direction of kindness and we hope that makes you happy to be part of our family! <End Rant> 


1 comment

  • Melissa Anderson

    First, Thank You for Serving and God Bless you. I love all that I have seen here. I have not yet tried the coffee since I just came across you. But I will be getting some soon. I am excited about it. Thank you for your page, your coffee, and your service and your voice. You Rock!

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